Christopher Cudworth provides both creative solutions and practical applications in his conceptual thinking.
The Bison Gear brand was being portrayed in symbolic terms, but product managers were screaming to have their wares displayed. Working collaboratively with a designer, Chris created a richly conveyed brand support motif while bringing the actual products forward. These were supported by strong headlines and brief copy in this print and digital ad campaign that redefined how the company presents itself and its products.
EDUCATIONAL VIDEO This communication video about the award-winning Health and Life Sciences building at Elgin Community College was produced for the architectural and engineering firm Kluber Inc. Chris conducted taped interviews with subject matter experts including college administrators and staff. This footage was edited together with student testimonials about benefits of the facility. The video was presented to the Board of the college and earned ECC a REEL Competition Award from the State of Illinois.
DEFENDING TAX REVENUES When faced with a citizen’s challenge to Home Rule status, the City of Batavia was forced to respond to a public referendum. Only education on the factual effects of Home Rule was permissible. Working collaboratively with the Finance Director and City Administrator, Christopher generated content across a spectrum of channels from direct mail to web to social. The City retained Home Rule status by a vote of 9000 to 3000 in the public referendum, preserving more than $5M in budgeted tax revenues.
Seeking ways to convey the value proposition of Patient Centered Medical care architecture to healthcare providers, Kluber, Inc. contracted a Case Study with subject matter experts. The resulting content and presentation won the firm a $40M design contract with a major hospital network.
The US Cellular campaign in recruitment called for candidate-centered digital messaging and new brand theme around connection.
The US Cellular recruitment campaign engages candidates by relating values held by the company.